Buday's Cabin
Changing the Perception of a Brand by Transforming the Stress of a Heavy Day into Relaxation.
Context
This project represents my very first approach to the world of User Experience and UI during my studies in Communication Design at IED, thus self-taught: I've always loved to explore new paths.
The project has been submitted to the One Show, one of the most prestigious contests in the field of design and communication.
ROLE
UX/UI Designer
TIMELINE
Feb 2021 - Mar 2021
LOCATION
Remote
challenge
Budweiser, a well-established brand in the beverage industry, is facing a significant challenge: changing its reputation among younger consumers, particularly those aged 21 to 34. Additionally, the brand seeks to establish a specific consumption moment for its products, which is currently lacking. One of the main criticisms of the brand is its perception as a "heavy" beer, an image that Budweiser aims to transform.
process
After a rigorous analysis of the problem and opportunities, I developed the concept of Buday's Cabin: a personal cabin designed to alleviate stress accumulated during a hectic day. The idea was conceived as a unique experience that offers individuals a moment of tranquility without external distractions.
Opportunity Identification: Recognizing the potential to associate Budweiser with a post-work relaxation moment.
Ideation and Conceptualization: Creation of the Buday's Cabin concept, a personal cabin for stress relief.
User Experience Development: Designing a mobile application that allows users to book and use the cabin based on their stress level.
Outcome
The project was presented and submitted with a prototype of the mobile application and a video created by me to emphasize the value of the idea.
Furthermore, a few months after the launch of the concept, Ikea launched a similar campaign in Paris with an iterating cabin, confirming the originality and validity of the Buday's Cabin idea in the current market context.
