challenge
This challenge required intense research and design activities to enhance the usage of Scalapay in physical stores by Generation Z and Millennials, who primarily use it online but not in-store.
The goal was to streamline payments in-store with Scalapay and improve the discovery and visibility of the service both in the app and in physical stores. Currently, the in-store payment process is complex and discouraging for both users and store clerks.
process
My team and I followed the design thinking process from brainstorming to desk research, from benchmarking to user interviews, from surveys to field studies.
We invested a short but important amount of time in defining the roles better, then with the information we had, we proceeded with the definition, going through customer journey, user personas, information map, and wireframe.
The challenge became harder and harder until we started the final phase, finally arriving at the high-fidelity prototypes and the presentation to the Scalapay team. The project as a whole was very much appreciated.
Outcome
Even though it was a concept for a design challenge, the Scalapay project has once again demonstrated how the use of a design thinking process can lead to innovative and user-friendly solutions.
The new in-store payment system has the potential to significantly improve the user experience and increase the use of the Scalapay service, and consequently the business associated with it.
